ONE Volleyball was founded to provide professional and innovative training and competition opportunities to elite post-secondary athletes in Canada.
Our mission is to establish the first-ever professional volleyball league in Canada - the Premier League.
Co-founders Jaki and Jolande have combined experience playing Professional and National Team volleyball, as well as professionally working within a number of Provincial, National and Professional sport associations for more than 10 years..
Within 1 week of announcing the 2017 Premier League on social media, this video had over 14,000 views nation-wide.
Videos from our promotions were watched upwards of 200,000 - with videos from the final bounce in this contest reaching 750,000+ views
In this brief:
1. What can we do together?
2. Our 2017 Reach & 2018 Expected Reach
3. What can we do for you?
4. Exposure Opportunities
What can we do together?
We are shifting the mindset and culture of volleyball in Canada, and working with our National (NSO) and Provincial (PSO) sport bodies to create influence on a national scale.
One of our strategic objectives for Year 2 is to increase the number of youth athletes in our fan base, and their participation in our promotions. With the league ending in July, this creates a unique opportunity for Under Armour to be fresh in the minds of potential club clients benefit from our activations as a sponsor.
ONE Volleyball Growth Model:
2017: Premier League in Toronto and Ontario Challenger Series
2018: Establish Premier League in Alberta
2019: Establish Premier League in British Columbia and / or Quebec and run 4 Challenger Series in other provinces
2018 ONE Volleyball Unique Exposure Opportunities:
- 2018 OVA Championships - 50,000 coaches, parents and youth in Ontario go through this event over 4 weekends
- ONE will have a booth in the vendor hall plus court-side signage on the show court where we will also be hosting a Toronto Premier League showcase match
- 2018 National Championships in Alberta - booth in vendor hall
- 2018 Alberta Championships - Confirmed at event, details TBD
4 women’s teams, 4 men’s teams in each city
June 2018– July 2018
Toronto : Ryerson University - Mattamy Centre
Calgary : TBD
2017 Actual Reach
95,000 views on league website page
21,000 views on blog pages
1,000,000 + reach through social media
575,000 views on post-game videos
20,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Foot traffic at events: total 2,000
2018 Expected Reach
250,000 views on league website page
50,000 views on blog pages (featured athletes)
2,500,000 + reach through social media
1,000,000 views on post-game videos
50,000 live-stream views
16 team jerseys (200 athletes) + residual wear
Foot traffic at events: total 6,000
What can we do for you?
GROW WITH US!
Break into the Canadian market with one of the fastest growing and highly recognized elite Volleyball brands in Canada. Join us on our journey as we expand across the country and continue to grow.
Under Armour Athlete Draft
Own the Premier League Draft Night. One of our most exciting events leading up to the Premier League, the Athlete Draft Night will get you exposure on many platforms and create a direct affinity from our athletes to the Under Armour brand. Check out what we did with lululemon for 2017 below.
Premier Skills Clinics
ONE Volleyball will be running clinics for OVA youth with our pro athletes prior to league matches every week (x7), advertised directly to clubs and athletes through the OVA. This is a great opportunity for Under Armour to be directly involved and gain exposure to youth clubs in Ontario.
Athlete Signing: Directly after the clinic and before matches, athletes will be in a photo op/signing booth every week. Athletes will be wearing Under Armour product and kids will be encouraged to tag sponsors and use proper hashtags in their posts to win prizes.
In-game promotions: The sky is the limit for mid-game promotions: serve to win, dance contest, trivia etc. and you can giveaway signed Under Armour jerseys etc. Also, you can provide the athletes of the game a prize for a photo opportunity.
PLUS: Take advantage of our professional in-game host on opening night for that extra wow!
Social Media Contests and featured athletes: Running promotions through your own accounts during the league and tagging us will help you engage with our audience outside of the gym. Post photos of Premier League athletes in their jerseys in the capture as they accomplish things like; most number of aces, best kill %, most number of digs etc will help to highlight the success of the athletes wearing your product.
Premier League Exposure Opportunities
Press release - league announcement
Ad on league website
Logo on website sponsor board
Social media posts/mentions/backlinks
Under Armour Athlete Draft
Gym Entry signage
Tablecloth - main desk x 1
Logo on all jerseys - Premium spot
Speaking Opportunities: Opening Night, Premier Draft Night & Final Four
Logo on tickets/e-tickets
Game MVP Award
Option to provide exclusive offers & mid-game promotions for spectators
Booth at events: TBD (waiting on facility approval)
Logo on all highlight/league footage videos
Social Backlink: Social media post mentions/tags
Facebook event cover *EXCLUSIVE to title sponsor*
Website Backlink: Logo on league page
Blog page: article on brand / product
15-second video ad on live-stream
Email Backlink: Ad in league email marketing - Premium spot
Ad on league website
Award Ceremony hand-outs
Athlete Meet & Greet for company
Company volleyball afternoon team builder
Sponsor chooses charity for 50/50 draws
Reserved VIP seating for all league games
Reserved VIP seating for final four