ONE Volleyball was founded to provide professional training and competition opportunities to elite post-secondary athletes in Canada.
Our mission is to establish the first-ever professional volleyball league in Canada - the Premier League. To support our vision, we created the Challenger Series - three one-day tournaments that have formed a network of partners and athletes to sustain the League.
Co-founders Jaki and Jolande have combined experience playing Professional and National Team volleyball, as well as professionally working within Provincial, National and Professional sport associations for over 10 years.
Our launch video (above) had 14,000 views after 2 weeks of announcing the Premier League on social media.
In this brief:
1. What can we do for you?
2. Premier Draft Event Collateral
3. Our Demographics & Insights
4. Our Values
5. The Premier League
6. Premier Draft Night Schedule of events
What can we do together?
Through the Premier League, we believe there is an opportunity to help each other achieve mutual success.
During Premier League matches and social events, we can offer Twisted Tea an amazing opportunity to interact with potential customers in your target demographic and enhance the overall experience we are creating for our community.
Together we can help establish volleyball as a professional sport in Canada while giving athletes a chance to start or continue their professional careers.
LEAGUE Expected Reach
50,000 views on league website page
10,000 views on blog pages (featured athletes)
1,000,000 + reach through social media
35,000 views on post-game videos
10,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Email marketing to 500 direct members
Foot traffic at events: approx. 100 + people per event
Final Four weekend 600 + people
What can we do for you?
ONE Volleyball's main audience is athletic men and women (60/40) between the ages of 25-34, and we are major social influencers in our sport community. The majority of our audience and competitors are in the GTA, but we have followers globally tuning in to our programs.
The Premier League 4-year Expansion Plan:
Year 1: Localized league in the GTA
Year 2: Establish localized league in Alberta and/or BC
Year 3: Establish localized league in Ottawa and NY State
Year 4: Expand GTA league to Regional Level, full season Sept-March
We believe this demographic is a key target for Moosehead & Twisted Tea and as we expand across Canada, there is an opportunity to reach more and more of our target group as you continue to grow with us.
Premier League Team sponsorship
Pre-event visibility & Lead Capture:
Premier Draft night at lululemon - branded bar area and visibility on video coverage by Volleyball Source
Social media posts/mentions/backlinks
Event visibility & Lead Capture:
Branded Bar area - opportunity to sell Moosehead product at matches and final four championship
Official partner of the Premier League Thursday Night after-party - preferred drink rate
Logo on two team jersey's - one male, one female
Speaking Opportunities: Premium Draft Night & Final Four
Opportunity to give product - Player of the Game Award
Title sponsorship of two teams in the Premier League includes:
Press release - team announcement
Logo on each teams jersey's
Full team page on website for both teams - ability to advertise on team page
Highlight videos and athlete interviews - logo at the beginning of team's highlight reels
Social media backlinks related to your team
Athlete meet and greet opportunity for employees with both teams
2 VIP seats at regular season matches, 4 VIP seats at final four matches
Other assets available
10-second verbal ad on live-stream of all matches
Option to provide exclusive offers & mid-game promotions for spectators
Logo on tickets/e-tickets
Email Backlink: Ad in league email marketing
As you consider this partnership, please take a closer look at the Premier League information and collateral samples we have put together for you below. Based on your company objectives, we can explore the options in your package to suit your needs, and focus on your ROI.
League collateral samples:
The ONE Volleyball Community
ONE Volleyball Website Overview
Our expertise in digital marketing and content management has driven our Google relevance from non-existent to the #2 organic Google search result in less than 2 months. Our Alexa rank surpasses world renowned volleyball websites such as Volleywood due to the interest, relevance, uniqueness and high engagement with our content.
We are currently ranked #27 out of thousands of volleyball websites/blogs on the planet. Source Feedspot.
ONE Volleyball Social Insights
Our very active social media presence is what enables us to be successful this early in our business development. That paired with our partnership with Volleyball Source, we are able to reach thousands of Canadians organically through engaging content.
Overview: The Premier league is comprised of 4 elite men's and 4 elite women's teams that play each other twice over the course of 2 months, with a final four weekend championship at the end.
Athletes apply to be in the draft through the ONE Volleyball league website, and are selected to teams through a closed draft. This draft allows the initial player selection to be fair to all clubs invested in the league. The Lululemon Premier Draft - May 18 - is the public on-site event that announces the teams and drafted players two weeks before the start of the Premier League.
Athletes will never be required to pay a fee to play in the Premier League. In Year one, we expect <5% of athletes participating in the league will be paid a salary. In Year two, we expect <10% of athletes will be paid a salary. In Year three, we expect that at least 20% of athletes will be paid a salary. In all contracts we expect that clubs will offer athletes the opportunity to coach and mentor young athletes in their club through camps, clinics and team programs.
Lululemon Premier Draft Night
The Lululemon Premier Draft night launches the Premier League into action through events at the Hustle.
Lululemon is the jersey sponsor for the Premier League.
5:00-5:30pm: Athlete registration/sign-in
5:30-6:15pm: Lululemon wellness session
6:15-6:30pm: Athletes clean-up and change
6:30-7:00pm: Cocktails, finger foods, music and socializing, and product purchase opportunity
6:45-7:00pm: Press/guests arrive for Draft Announcement
7:00-8:00pm: League intro - 5 mins - Lulu rep to Reveal team jerseys - photo op - 10 minutes - Lulu rep to introduce Keynote speaker
Keynote Speaker (Title sponsor - 10 minutes)
8:00-8:30pm: Photo ops with Clubs/athletes/jerseys/press
Social and last product purchase opportunity
ONE Volleyball Values
While ONE Volleyball will be game changers for professional volleyball in Canada, we also want to be role models that support the education of our Values to athletes in Canada.
We value Consciousness - taking control of our minds, and being in a state of absolute awareness in order to "perform on purpose";
We value Strength - conditioning our bodies to physically support our goals and aspirations;
We value Community - our responsibility to fostering the growth of positive role models, leaders and supportive teammates;
And we value Innovation - our dedication and willingness to modernize the sport of volleyball in Canada.
Our well-known philosophy #onelove is our way of encouraging an inclusive volleyball community.
Our Strategic Value Partners:
Mental Toughness Inc., was founded by former Canadian beach volleyball athlete Kara Zakrzewski. One of ONE Volleyball's founders, Jolande Amoraal, went through MTI's mental toughness training program, which has made a significant impact on her approach to every day life. MTI's training focus is hugely effective and applicable both on and off the court.
VolleyJump was founded by another former Canadian beach volleyball athlete Reid Hall, who's strength and conditioning program has reached and developed athletes all across the world. He now also works with Elite teams such as the Ontario Blue Jays through his own facility, the Athlete Matrix.
Aligning ourselves with like-minded partners helps to strengthen and support the integrity of our values, and our vision for professional volleyball in Canada.