Premier League

presented by Molten


Intro

The Toronto and Calgary Premier Leagues will attract thousands of sports enthusiasts from local and surrounding communities, along with 200+ participating elite athletes, and reach hundreds of thousands of interested people for two months of entertainment this summer. 

As the presenting sponsor, Molten can capitalize on their continuous growth in Canada through these premier sporting events.

The Premier League was launched in 2017 in Toronto. Our mission is to provide professional competition for elite volleyball athletes across Canada, while supporting the growth of post-secondary competition and opportunities.

Through this mission we are working with our National (NSO) and Provincial (PSO) sport bodies to create influence on a national scale.

League Format

Athletes are selected to teams through an annual Athlete Draft, our most exciting and anticipated event of the year.

Calgary + Toronto

Four men’s and four women’s volleyball teams compete twice against each other over the course of six league nights in June and July. Following regular season competition, teams face off in semi-final playoff matches, followed by the Premier Cup Finals and Canada Cup Finals.

Athletes do not pay to compete in the Premier League. All teams are owned by private owners. Each League has a pool of prize money awarded to athletes in a semi-final or finals win. Our goal is seed a prize purse large enough to award contracts to top players based on league stats and recruitment from overseas.

Each league attracts 300-450 spectators each night. Our 2019 goal for Toronto is 500-1,000 each night. Our max capacity in our Calgary location is 500 which was almost sold out each night in 2018.

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza with their Player of the Game pizza cards - sample sponsor activation

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza with their Player of the Game pizza cards - sample sponsor activation


Continue to take Molten’s growth in Canada to the next level with our growing Pro-Am sporting events!


In this brief:

1. Molten Exposure

2. What can we do for you?

3. 2018 Actual & 2019 Expected Reach

4. Molten Activations

We can create impactful branding opportunities for thousands of fans

We can create impactful branding opportunities for thousands of fans


Molten Exposure


2019 UNIQUE EXPOSURE OPPORTUNITIES WITH PARTNERS:

2019 Ontario Volleyball Championships (March)

  • 80,000 coaches, parents and youth from all over Ontario go through this event over 4 weekends

  • ONE will have a booth in the vendor hall, print materials around the facility plus court-side signage on the show court where we will also be hosting live-streamed Toronto Premier League showcase matches. We also run numerous promotions throughout all the events.

2019 Alberta Volleyball Championships (April)

  • 40,000 coaches, parents and youth from all over Alberta

  • ONE will have a booth in vendor hall

  • Calgary Premier League showcase match TBD

2019 National Volleyball Championships (May)

  • 50,000 coaches, parents and youth from all over Canada

  • Two locations, Toronto and Edmonton

  • ONE will have a booth in vendor halls & promotional League Showcase match in main hall

  • Showcase match TBD based on court availability

Create lead captures through us at these events by creating special offers for advanced ticket purchasers, and giveaways for contests. 

2019 EXPOSURE OPPORTUNITIES WITH PREMIER LEAGUES:

Event visibility:
Court-side signage
Co-branded media backwall for on-site promotions
Player grand entrance feather banners on court
Molten co-branded net
Molten branded ref stands
Molten court stickers
Logo on all team wear provided by our jersey partner
Logo on tickets, passes and e-tickets
In-Game Promos and Post-game award winner presentation
Option to provide exclusive offers for spectators
Reserved VIP Seats for all Premier League matches
Molten staff / friends / family discount code for tickets

Online Visibility
Press release - League announcement
Logo on website sponsor board
Social media posts /mentions / backlinks
Logo on all highlight / league footage videos

Advertising:
Email Backlink: Ad in league email marketing
Premium advertising spot on league website
Court-side signage
Souvenir Program - full page colour ads

Activations:
Keep scrolling to see our activation ideas below!

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza and Jen Cross from Volleyball Canada with their Player of the Game pizza cards - sample sponsor activation

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza and Jen Cross from Volleyball Canada with their Player of the Game pizza cards - sample sponsor activation


ONE VOLLEYBALL GROWTH MODEL:

Year 1 - 2017
Inaugural season of the Premier League
Year 1 reach: 1,000,000 +

Year 2 - 2018
Increased media presence with local TV and newspaper
Increased prize purse of Toronto Premier League to $10,000
Expanded Premier League to one Calgary, Alberta
Year 2 reach: 1,500,000 +

Year 3 - 2019
Increase media presence with local and national TV and newspaper
Increase prize purse of Premier Leagues to $20,000 each
Create an east-west Canada play-off, televise locally in both provinces
Year 3 expected reach: 2,000,000 +

Year 4 - 2020
Expand Premier League to British Columbia
Continue exposure locally and nationally
Increase prize purse of Leagues to $30,000 each
Year 4 expected reach: 2,500,000 +

Year 5 - 2021
Expand Premier League to Manitoba
Continue exposure locally and nationally
Increase prize purse of Leagues to $40,000 each
Year 4 expected reach: 3,000,000 +

OUR EXTENDED REACH:

We have an active presence with our sport body partners, with both a booth and on-site activities and promotions:

10,000 attendees at Volleyball Alberta Championships
80,000 attendees at Ontario Volleyball Championships
50,000 attendees at National Championships

Premier League 2017 & 2018 MVP - Steve Hunt, currently on his 5th professional contract, in France.

Premier League 2017 & 2018 MVP - Steve Hunt, currently on his 5th professional contract, in France.


Molten Activations

League Nights

  • On-court promotions led by our interns and volunteer staff - give away product, special offers

  • Mid-game advertising announcements by host

  • Molten Player Entrance: Feather banners or archway for athletes to ‘enter’ gym during announcements (NBA style entrance)

Opening Night

  • Celebrity match includes local celebrities (Toronto example) such as:

    • Miss Universe Canada

    • TSN Announcer

    • CP24 news anchor

    • ATP Tennis Professionals

    • Raptor or Maple Leaf

  • 10 minute match that mixes our professional volleyball athletes with the celebrities to increase media attention

  • VIP hospitality services

  • Season's pass & Molten gift to all celebrity guests includes media photo op

Molten Premier League Volleyballs

  • In-kind and purchased (from clubs) balls for League to have Premier League logo silkscreened on them

  • Limited number available on our website for sale - purchased by League

Molten Social Posts

  • Molten Stats:

    • Weekly social posts for most number of aces, best kill %, most number of digs etc. to highlight top performers from that week

    • Photos to have Molten ball wherever possible

  • Molten Play of the Game:

    • Video(s) (similar to NCAA plays of the game) posted weekly - one for each of the four matches per night

Canada Cup Finals & Bounce Contest

  • The pinnacle of the summer's entertainment, the Canada Cup Finals will be played in Edmonton at the FIVB Beach Tour event July 21st

  • Features the women's final followed by the Bounce Contest, followed by the men's final

  • Bounce contest - mid game entertainment - went viral (skip to 10:00 for winning bounce)

  • Various videos and angles total views exceed 1,000,000

  • Guest judges include members of the Men's Canadian National team

  • Purpose of the 'bounce' is to hit the ceiling...a difficult feat!

  • Champion photo taken with Molten Ball


Bounce Contest Video:


Sample ID Card

Sample lanyard for ID Card

Sample Instagram post

Sample Court-side sigange


Canada Cup Finals

July 20 + 21st, 2019
Calgary vs. Toronto
@ Edmonton Volleyfest - FIVB World Beach Tour event and Volleyball Festival
Activations TBD as we plan the event - stay TUNED!