ONE Volleyball was founded to provide professional training and competition opportunities to elite post-secondary athletes.
Our vision is to establish the first-ever professional volleyball league in Canada - the Premier League. To support our vision, we created the Challenger Series - three one-day tournaments - that has formed a network of partners and athletes that will sustain the League.
Co-founders Jaki and Jolande have combined experience playing Professional and National Team volleyball as well as working within Provincial, National and Professional sport associations.
In this brief:
1. What can we do for you?
2. Premier Draft Event Collateral
3. Our Demographics & Insights
4. Our Values
5. The Premier League
6. Premier Draft Night Schedule of events
What can we do together?
With Lululemon's recent affiliation with volleyball, and our like-minded values, we believe there is an opportunity to help each other achieve a few common goals.
An athlete wellness session at the Lululemon Premier Draft will encourage the athletes to take on a positive leadership role, and to become ambassadors of #onelove to their new volleyball community. They will be role models to the next generation of aspiring young professional athletes and that will come with a lot of increased attention. We want to help our athletes accept this attention with respect and use it to help shape the athletes of tomorrow.
LEAGUE Expected Reach
50,000 views on league website page
10,000 views on blog pages (featured athletes)
1,000,000 + reach through social media
35,000 views on post-game videos
10,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Email marketing to 500 direct members
Foot traffic at events: approx. 100 + people per event
Final Four weekend 600 + people
What can we do for you?
Lululemon's main purchasers are mom's over 40, and we know you are trying to expand your reach to not only a younger buyer, but also men.
ONE Volleyball's audience is athletic men and women (50/50) between the ages of 25-34, and we are major social influencers in our sport community. We believe this demographic is a key target for Lululemon's future growth. In addition to this, we are both trying to reach a younger generation. While we are reaching out to athletic youth (16-24) to be our fan base and future participants, this is a great opportunity for us to co-brand to capture the attention of this group.
Through your involvement in the Premier Draft and League, we can help you reach part your targeted demographic, but also reach out to another younger audience for future growth.
Hosted at the Hustle to help showcase your fantastic products to both our male and female athletes, and give them a buying opportunity.
Promotion: Athlete Wellness session in-store to promote mutual values and introduce yoga as a way to maintain your body.
Promotion: Try me on and win! Getting men to try on your pants because we know once they put them on, they never take them off. Can come with a photo op, hashtag, lead capture and giveaway at the end.
ROI: In-store promotions to generate sales from increased foot traffic and attention
Press release - draft announcement
Social media posts/mentions
Court-side signage x 2 total at every league game
Logo on all jerseys
Option to provide exclusive offers for spectators
Logo at end of all highlight reels
Social Backlink: Social media post mentions/tags
Website Backlink: Logo on bottom of league page
Email Backlink: Ad in league email marketing
4 Reserved VIP seating for all league games
4 Reserved VIP seating for final four
As you consider this partnership, please take a closer look at the Premier League information and Premier Draft collateral samples we have put together for you below.
Event collateral samples:
The ONE Volleyball Community
ONE Volleyball Website Overview
Our expertise in digital marketing and content management has driven our Google relevance from non-existent to the #2 organic Google search result in less than 2 months. Our Alexa rank surpasses world renowned volleyball websites such as Volleywood due to the interest, relevance, uniqueness and high engagement with our content.
We are currently ranked #27 out of thousands of volleyball websites/blogs on the planet. Source Feedspot.
ONE Volleyball Social Insights
Our very active social media presence is what enables us to be successful this early in our business development. That paired with our partnership with Volleyball Source, we are able to reach thousands of Canadians organically through engaging content.
ONE Volleyball Values
While ONE Volleyball will be game changers for professional volleyball in Canada, we also want to be role models that support the education of our Values to athletes in Canada.
We value Consciousness - taking control of our minds, and being in a state of absolute awareness in order to "perform on purpose";
We value Strength - conditioning our bodies to physically support our goals and aspirations;
We value Community - our responsibility to fostering the growth of positive role models, leaders and supportive teammates;
And we value Innovation - our dedication and willingness to modernize the sport of volleyball in Canada.
Our well-known philosophy #onelove is our way of encouraging an inclusive volleyball community.
Our Strategic Value Partners:
Mental Toughness Inc., was founded by former Canadian beach volleyball athlete Kara Zakrzewski. One of ONE Volleyball's founders, Jolande Amoraal, went through MTI's mental toughness training program, which has made a significant impact on her approach to every day life. MTI's training focus is hugely effective and applicable both on and off the court.
VolleyJump was founded by another former Canadian beach volleyball athlete Reid Hall, who's strength and conditioning program has reached and developed athletes all across the world. He now also works with Elite teams such as the Ontario Blue Jays through his own facility, the Athlete Matrix.
ONE Volleyball Ambassadors advocate for professional volleyball in Canada. They may be coaches, athletes, or citizens who best embody our values and believe in our vision.
Aligning ourselves with like-minded value partners helps to support the integrity of our values, and our vision for professional volleyball in Canada.
Overview: The Premier league is comprised of 4 elite men's and 4 elite women's teams that play each other twice over the course of 2 months, with a final four weekend championship at the end.
Athletes apply to be in the draft through the ONE Volleyball league website, and are selected to teams through a closed draft. This draft allows the initial player selection to be fair to all clubs invested in the league. The Premier Draft is the public announcement and event that promotes the newly formed teams two weeks before the start of the Premier League.
Athletes will never be required to pay a fee to play in the Premier League. In Year one, we expect <5% of athletes participating in the league will be paid a salary. In Year two, we expect <10% of athletes will be paid a salary. In Year three, we expect that at least 20% of athletes will be paid a salary. In all contracts we expect that clubs will offer athletes the opportunity to coach and mentor young athletes in their club through camps, clinics and team programs.
Lululemon Premier Draft Night
The Lululemon Premier Draft night launches the Premier League into action through events at the Hustle.
5:00-5:30pm: Athlete registration/sign-in
5:30-6:15pm: Lululemon wellness session - speaking opportunity
6:15-6:30pm: Athletes clean-up and change
6:30-7:00pm: Cocktails, finger foods, music and socializing, and product purchase opportunity
6:45-7:00pm: Press/guests arrive for Draft Announcement
7:00-8:00pm: League intro - 5 mins - Lulu rep to Reveal team jerseys - photo op - 10 minutes - Lulu rep to introduce Keynote speaker
Keynote Speaker (Title sponsor - 10 minutes)
8:00-8:30pm: Photo ops with Clubs/athletes/jerseys/press
Social and last product purchase opportunity