Club information package
The Toronto Premier League will attract thousands of sports enthusiasts from local and surrounding communities, along with 100+ participating elite athletes for two months of entertainment this summer.
As a sponsor of our Club, your business can capitalize on the expanding interest and phenomenal growth of these premier sporting events.
The Premier League was launched in 2017 in Toronto as the first step to establishing professional indoor volleyball in Canada. The Toronto Premier League will enter its second year prepared to double its reach, exposure and audience. The Premier League’s mission is to provide professional competition for elite volleyball athletes across Canada, while supporting the growth of post-secondary competition and opportunities.
Through this mission we are working with our National (NSO) and Provincial (PSO) sport bodies to create influence on a national scale.
ONE Volleyball operates as 10234150 Canada LTD.
Within 1 week of announcing the Premier League via this video, it saw over 14,000 views and reached over 250,000 people on social media alone. Other League videos as the season went on, had over 750,000 views.
"The PRemier League is the beginning of professional volleyball in Canada. It will establish a legacy that will be remembered past our time."
Our vision for the Club:
The League can be a revenue generator for your club. Just like your youth teams generate revenue through a model you have created, your League team will generate revenue through a sponsorship based revenue stream.
The League provides the Club three possible revenue streams; shared revenues with the League, club sponsorship and affinity (player retention).
Shared Revenues: Clubs will benefit from shared ticket and merchandise sales. We expect to sell $40,000 in tickets for 2018. The more you promote the games to your club and community, the better your return will become.
Club sponsorship: Being a part of the Premier League is a unique opportunity for you to take advantage of sponsorship driven revenue. We have built a great product that is getting a lot of attention, and you can benefit. Once your costs are covered, the sky is the limit in terms of how much revenue you can generate. In the youth pay to play system, you would have to raise fees or cut costs to raise revenues, but the League gives you endless opportunity to generate extra revenue for your club.
Affinity: By uniting the League with Clubs we are bridging the gap between youth and pro athletes, and giving them a fan/loyalty experience with the pro athletes in that club. ie. Steve Hunt plays for my club! Loyalty programs are an extremely successful way to retain business (ie. players), and build hype around your programming. Club athletes are going to look up to the "pro" athletes in your club and be inspired by them and because of that, want to be associated with those athletes, thus increasing their loyalty to you. We know quality coaches are in short supply, and so this is also a great way to establish relationships and loyalties with the Pro players on your team as well, and utilize them as coaches in your club.
1. Shared Revenue Model
The Premier league is being built with a shared revenue backbone, following examples such as the NLL and NHL. As an early adopter to the League, you are gaining first right of refusal to gain access to this program**. In the event a club does not wish to continue in the league the following season, their spot will go to a closed bid.
**Club’s must meet their contractual obligations and code of conduct in order to retain first right of refusal.
Clubs are entitled to 25% (split between each team) of shared revenue streams, which include but are not limited to*:
- Ticket sales
- League Merchandise sold at Toronto Premier League
*Additional revenue streams may be added depending on venue restrictions ie. food and beverage, tv contracts.
As we gain access to media exposure, TV time, and increased visibility, the club has the opportunity to financially benefit on top of the shared revenue model from the success of the league through their own club sponsorship.
2. Club sponsorship revenue
Clubs may use the success and visibility of the league to solicit club sponsorships for their team.
Clubs will be given league statistics and analytics prior to the first season, as well at the end of every season, to use to acquire club sponsorship. See this link.
Clubs will be required to submit an account of all sponsorships, and athlete compensations at the end of each League season.
Club sponsorship must be approved by the League, so that any sponsorships do not directly conflict with League sponsors that fall under non-compete contracts.
Schedule of events:
Sunday, May 13 - Athlete Showcase - Media event / open tryout for all draft applicants
Thursday, May 24 - Closed Athlete Draft - In-camera session where club owners and coaches select their teams through a snaked draft
Saturday, May 26 - Athlete Draft - Media event that launches the league where all athletes are present and announced to their teams - event is live streamed
Thursday, June 7 - Round 1 and Opening Night - Ryerson University Mattamy Centre
Thursday, June 14 - Round 2 - Ryerson University Kerr Hall
Thursday, June 21 - Round 3 - Ryerson University Kerr Hall
Thursday, June 28 - Round 4 - Ryerson University Mattamy Centre
Thursday, July 5 - Round 5 - Ryerson University Mattamy Centre
Thursday, July 12 - Round 6 - Ryerson University Mattamy Centre
Thursday, July 19 - Playoffs / Semi-finals - Ryerson University Mattamy Centre
Saturday, July 21 - Premier Cup Finals - Ryerson University Mattamy Centre
Toronto Premier League Reach
2017 ACTUAL REACH
50,000 views on local news
95,000 views on league website page
21,000 views on blog pages
1,000,000 + reach through social media
575,000 views on post-game videos
20,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Foot traffic at events: total 2,000
2018 EXPECTED REACH
150,000 views on local media
200,000 views on league website page
35,000 views on blog pages (featured athletes)
1,500,000 + reach through social media
800,000 views on post-game videos
35,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Foot traffic at events: total 4,000
2020 PROJECTED REACH
500,000 views on local and national media
650,000 views on league website page
75,000 views on blog pages (featured athletes)
2,000,000 + reach through social media
1,300,000 views on post-game videos
500,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Foot traffic at events: total 10,000
Title: Premier League
Set up: 4 men’s teams, 4 women’s teams
Prize Money: TBD
Club Entry fee: $2,500 per team
Season: June 7 – July 21
Location: Ryerson University
Club Commitment and ROI
Club’s 2017 league fee: $2,500 per team
Practice: Club is expected to provide one 2-hour practice time per week for team training
Coach: Club is expected to provide a coach for all practices and games, including the Final Four Championship.
Athlete compensation: See detailed breakdown in Club Handbook.*
*Offering paid coaching opportunities to players is a recommended way to increase the value of an offer to an athlete.
How club’s can increase their ROI:
- Actively participate in promotion and exposure for the League, especially when it comes to spectators. The League expects the club to draw spectators from it’s club athletes, families and community to support their team.
- Seek out individual club sponsorship.
- Hold their own events to promote athletes to their community including meet and greets, clinics, camps, demonstrations etc. Note: athletes are not obligated to participate in events outside the league, and as such compensation may be necessary. Athletes signed to your club are eligible to accept coaching positions at other clubs. Coaching positions can be an incentive (part of the offer) for them to make money while playing for the club, and incentive for the club to utilize the high level athletes now associated with the club.
- Clubs may include reasonable scheduled commitments outside league play (ie. camps, clinics, meet the athletes) in the contract between the athlete and the club prior to signing. Contracts need to be approved by the League in advance. Clubs may not require athletes to participate in activities outside of volleyball or League related activities. Please contact ONE Volleyball for questionable activities prior to altering the contracts provided by the League.
- Run an off-season indoor program to keep athletes around the club while Pro athletes practice.
Club Sponsorship Guide
*this guide is to provide you an idea of the assets you can sell to sponsors, and the pricing strategy is our recommendation only based on the program available. You may create your own sponsorship program for your club, and create your own pricing strategy - please contact us if you have any questions.
Game Tape: Game tape for all matches will be provided by ONE Volleyball. All game tape will be available for use through our Youtube Channel no later than 3 days post-match.
Game Statistics: TBD
Uniforms: The League will provide jerseys for all teams. Club's are required to cover the cost of any sponsor logo's printed on the jersey's. Jerseys will adhere to strict colour, logo placement and number protocols in order to meet the demands and interests of our sponsors and partners.
Equipment: Clubs will have access to a team package with Molten at their local dealer. Clubs are strongly encouraged to practice with the official ball of the Premier League.
Official Ball: Molten Flistastic
Referee: Head Referee and Line Judges provided for all matches.
Live-streaming: Coverage and streaming provided
Spectators: Tickets will be available for sale on-line as well as in person at the venue.
Free Agency Terminology
Unrestricted free agent: An unrestricted free agent (UFA) is free to sign with any team, though some unrestricted free agents have options on their existing contracts that, if exercised, may impact their choices.
Team Option: A team option grants the original team the right to keep a player for that year.
Player Option: A player option grants the player the power to decide whether to stay for another year or become a completely unrestricted free agent. (In either case, if the option is refused, the player is completely unrestricted, free to sign with any team.)
Early Termination Option: An early termination option gives the player the right to end a signed contract. The option cannot be exercised before the end of the fourth year of an existing contract. If the player declines to exercise the option, he remains with the original team. If the option is exercised, he is free to sign with any team.
Restricted free agent: A restricted free agent can sign an offer sheet with any team, but the player's original team can retain him by matching the terms of that offer. The original team is said to have the "right of first refusal."