Premier League

CLUB Sponsorship Package 


Intro:

The Calgary Premier League will attract thousands of sports enthusiasts from local and surrounding communities, along with 100+ participating elite athletes for two months of entertainment this summer. 

As a sponsor of our Club, your business can capitalize on the expanding interest and phenomenal growth of these premier sporting events.

The Premier League was launched in 2017 in Toronto as the first step in establishing professional indoor volleyball in Canada. Their mission is to provide professional competition for elite volleyball athletes across Canada, while supporting the growth of post-secondary competition and opportunities.

Through this mission they are working with our National (NSO) and Provincial (PSO) sport bodies to create influence on a national scale.

League Format:

Athletes are selected to teams through an annual Athlete Draft, our most exciting and anticipated event of the year.

Four men’s and four women’s volleyball teams compete twice against each other over the course of six league nights in June and July. Following regular season competition, teams face off in semi-final playoff matches, followed by the Calgary Premier Cup Finals and Canada Cup Finals (in Edmonton).

Athletes do not pay to compete in the Premier League. All teams are owned by private owners.

The league attracts anywhere from 250-450 spectators each night. Our 2019 goal for Calgary is 500+ spectators each night.

See 2019 League schedule below.

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Take your community engagement focus to the next level with our community based Professional sporting events!


In this brief:

1. Club Exposure

2. What can we do for you?

3. 2018 Actual & 2019 Expected Reach

4. Activations

Members of the Men’s Canadian National did the ‘opening serve’ on our Canadian themed night to kick-off that night’s matches. Shown here is (LtoR) TJ Sanders with former National Team member Jaimie Thibeault and 1st round draft pick Tiffany Proudfoot (former JR National Team member)


We create impactful branding opportunities for thousands of local fans

We create impactful branding opportunities for thousands of local fans


What can we do for you?

Create waves in your community with one of the fastest growing and highly recognized elite Volleyball brands in Canada. Join us as we rapidly gain fans and hearts of people in your community.  

One of our strategic objectives for 2019 is to continue to increase the number of families and youth attending our events and engaging in our community. To ensure this exceptional growth, we are partnering with local businesses and communities to impact their own communities in a meaningful way, and are engaging with local blogs, calendars and papers to cover our events.

Reach:

2018 ACTUAL LEAGUE REACH

150,000 views on league website page in three months (+45K from 2017)
350,000 reached through social (facebook & instagram)
30,000 live-stream views
Foot traffic in both provinces: total 4,000

Viral videos over the last two years (being multi and cross posted) have reached MILLIONS world-wide.

EXTENDED REACH

We have an active presence with our sport body partners, with both a booth and on-site activities and promotions:

10,000 attendees at Volleyball Alberta Championships
80,000 attendees at Ontario Volleyball Championships
50,000 attendees at National Championships

2019 EXPECTED LEAGUE REACH

200,000 views on league website page
1,000,000 + reached through social media
50,000 video views
Foot traffic in both provinces: total 7,000

EXTENDED REACH

10,000 attendees at Volleyball Alberta Championships
80,000 attendees at Ontario Volleyball Championships
50,000 attendees at National Championships

Sponsorship Guide:


Sample 2019 Jersey with sponsor logo placements

Sample 2019 Jersey with sponsor logo placements


Get involved with our Club on League nights to promote your business on a personal level!


Lululemon was as League sponsor for 2017 in Toronto and 2018 in Calgary

Lululemon was as League sponsor for 2017 in Toronto and 2018 in Calgary

Schedule of events:

Saturday, May 11* - Athlete Showcase - Media event / open tryout for all draft applicants

Thursday, May 16 - Closed Athlete Draft - In-camera session where club owners and coaches select their teams

Saturday, May 18 - Live Athlete Draft - Media event where all athletes are present and announced to their teams - event is live streamed and athletes do not know their teams until announcement (aside from pre-contracted athletes)

Thursday, May 30 - Round 1 and Opening Night

Thursday, June 6 - Round 2

Thursday, June 13 - Round 3

Thursday, June 20 - Round 4

Thursday, June 27 - Round 5

Thursday, July 4 - Round 6

Thursday, July 11 - Playoffs

Thursday, July 18 - Premier Cup Finals

Saturday July 20 - Canada Cup Finals - Edmonton Convention Centre

*subject to change due to National Team Tryout schedule

Premier League Growth:

Year 1 - 2017
Inaugural season of the Toronto Premier League
Year 1 reach: 1,000,000 +

Year 2 - 2018
Increased media presence with local TV and newspaper
Increased prize purse of Toronto Premier League to $10,000
Expanded Premier League to one Calgary, Alberta
Year 2 reach: 1,500,000 +

Year 3 - 2019
Increase media presence with local and national TV and newspaper
Increase prize purse of Premier Leagues
Create an east-west Canada play-off, televise locally in both provinces
Year 3 expected reach: 2,000,000 +

Year 4 - 2020
Expand Premier League to British Columbia
Continue exposure locally and nationally
Increase prize purse of Leagues
Year 4 expected reach: 2,500,000 +

Year 5 - 2021
Expand Premier League to Manitoba
Continue exposure locally and nationally
Increase prize purse of Leagues
Year 4 expected reach: 3,000,000 +