Current major event sponsors:
The Toronto and Calgary Premier Leagues will attract thousands of sports enthusiasts from local and surrounding communities, along with hundreds of participating elite athletes, and reach hundreds of thousands of interested people for two months of entertainment this summer.
You can capitalize on the community atmosphere and phenomenal growth of these premier sporting events.
The Premier League was launched in 2017 in Toronto as the first step in establishing professional indoor volleyball in Canada. We provide professional competition for elite volleyball athletes across Canada, while supporting the growth and availability of post-secondary competition and opportunities.
Through this mission we are working closely with our National (NSO) and Provincial (PSO) sport body partners to create influence on a national scale.
Athletes are selected to teams through an annual Athlete Draft (see video above), our most exciting and anticipated event of the year. They represent the BEST athletes in Canada - current Professionals, past professionals with careers in Canada, and the top University athletes looking to go pro.
Calgary + Toronto
Four men’s and four women’s volleyball teams compete twice against each other over the course of six league nights in June and July. Following regular season competition, teams face off in semi-final playoff matches, followed by the Premier Cup Finals and Canada Cup Finals.
Athletes do not pay to compete in the Premier League. All teams are owned by private owners. Top athletes are contracted by the League for their participation.
Each league attracts 300-1,000 spectators each night, based on venue capacity.
Take your marketing to the next level with our community based professional sporting events!
In this brief:
1. Our Audience
2. Schedule of Events
3. Partnership Opportunities
We want partnerships that thrive - and work with our sponsors on activations and partnerships that help get the most amount of attention, and best ROI. Let’s work together to make something happen!
website demographics (35,000 unique visitors in 2018)
Quick PARTICIPANT INFO
36% make $91,000 or less
16% make $50,000 or less
48% make $30,000 or less
25% are looking to buy a home in the next 2 years
30% are looking to buy a car in the next 2 years
Instagram Data (followers: 4,000+)
Schedule of events:
Saturday, May 11 - Athlete Showcase @ Ryerson U
Saturday, May 16 - Athlete Draft - Media event that launches the league where all athletes are present and announced to their teams - event is live streamed
Wednesday, May 29 - Round 1
Thursday, June 6 - Round 2
Thursday, June 13 - Round 3
Thursday, June 20 - Round 4
Wednesday, June 26 - Round 5
Thursday, July 4 - Round 6
Thursday, July 11 - Playoffs
Thursday, July 18 - Premier Cup Finals
Saturday, July 20-21 - Canada Cup Finals, Edmonton