ONE Volleyball was founded to provide professional training and competition opportunities to elite post-secondary athletes in Canada.
Our mission is to establish the first-ever professional volleyball league in Canada - the Premier League. To support our vision, we created the Challenger Series - three one-day tournaments that have formed a network of partners and athletes to sustain the League.
Co-founders Jaki and Jolande have combined experience playing Professional and National Team volleyball, as well as professionally working within Provincial, National and Professional sport associations for over 10 years.
Within 2 weeks of announcing the Premier League on social media, this launch video had over 14,000 views from volleyball enthusiasts across Canada through our network alone.
In this brief:
1. What can we do for you?
2. Premier League Collateral Samples
3. Our Demographics & Insights
4. The Premier League
5. Premier Draft Night
6. Our Values
What can we do together?
Through the Premier League, we believe there is an opportunity to help each other achieve mutual success.
We have created a product that not only fills a big gap in the sport market, but is getting a lot of attention that your business can benefit from.
Together we can help establish volleyball as a professional sport in Canada while giving athletes a chance to start their professional lives, and shape local hero's for our youth to look up to.
What can we do for you?
ONE Volleyball's audience is men and women (60/40) between the ages of 25-34, and we are major social influencers in our sport community. The majority of our audience and competitors are in the GTA, but we have followers globally tuning in to our programs.
This demographic is a key market for many businesses to take advantage of and as we expand across Canada, there is an opportunity to reach more and more of our target group as you continue to grow with us.
QUICK PARTICIPANT INFO
36% make $91,000 or less
16% make $50,000 or less
48% make $30,000 or less
25% are looking to buy a home in the next 2 years
30% are looking to buy a car in the next 2 years
*additional age and geographical demographics below
LEAGUE Expected Reach 2017
50,000 views on league website page
10,000 views on blog pages (featured athletes)
1,000,000 + reach through social media
35,000 views on post-game videos
10,000 live-stream views
8 team jerseys (100 athletes) + residual wear
Email marketing to 500 direct members
Foot traffic at events: approx. 100 + people per event
Final Four weekend 600 + people
The Premier League 4-year Expansion Plan:
Year 1: Localized league in the GTA (2017)
Year 2: Establish localized league in Alberta and/or BC
Year 3: Establish localized league in Quebec and NY State
Year 4: Expand GTA league to full season Sept-March
Premier League Engagement and Visibility Opportunities
Ad on league website
Logo on website sponsor board
Social media posts/mentions/backlinks
lululemon draft night
Gym Entry signage
Tablecloth - main desk
Logo on jerseys
Speaking Opportunities: Opening Night, Premium Draft Night & Final Four
Logo on tickets/e-tickets
Option to provide exclusive offers & mid-game promotions for spectators
Booth at events: TBD (waiting on facility approval)
Logo at beginning of highlight/league footage videos
Social Backlink: Social media post mentions/tags
Facebook event cover
Website Backlink: Logo on league page
15-second video ad on live-stream
Email Backlink: Ad in league email marketing
Ad on league website/team pages
Award Ceremony hand-outs
Athlete Meet & Greet for company
Company volleyball afternoon team builder
Sponsor chooses charity for 50/50 draws
Reserved VIP seating for all league games
Reserved VIP seating for final four
As you consider this partnership, please take a closer look at the Premier League information and collateral samples we have put together for you below. Based on your company objectives, we can explore the options in a tailored package that suits your needs, and focuses on your ROI.
League collateral samples:
The ONE Volleyball Community
Volleyball Source is our number 1 media outlet, covering all ONE Volleyball events with creative content. They reach over 15,000 volleyball enthusiasts all across Canada.
ONE Volleyball Website Overview
Our expertise in digital marketing and content management has driven our Google relevance from non-existent to the #2 organic Google search result in less than 2 months. Our Alexa rank surpasses world renowned volleyball websites such as Volleywood due to the interest, relevance, uniqueness and high engagement with our content.
We are currently ranked #27 out of thousands of volleyball websites/blogs on the planet. Source Feedspot.
ONE Volleyball Social Insights
Our very active social media presence is what enables us to be successful this early in our business development. That paired with our partnership with Volleyball Source, we are able to reach thousands of Canadians organically through engaging content.
Overview: The Premier league is comprised of 4 elite men's and 4 elite women's teams that play each other twice over the course of 2 months, with a final four weekend championship at the end.
Athletes apply to be in the draft through the ONE Volleyball league website, and are selected to teams through a closed draft. This draft allows the initial player selection to be fair to all clubs invested in the league. The Lululemon Premier Draft - May 18 - is the public on-site event that announces the teams and drafted players two weeks before the start of the Premier League.
Athletes are not required to pay a fee to play in the Premier League. In Year one, we expect <5% of athletes participating in the league will be paid a salary. In Year two, we expect <10% of athletes will be paid a salary. In Year three, we expect that at least 20% of athletes will be paid a salary. In all contracts we expect that clubs will offer athletes the opportunity to coach and mentor young athletes in their club through camps, clinics and team programs.
Lululemon Premier Draft Night
The Lululemon Premier Draft night launched the Premier League into action through a VIP event at the Hustle on May 18th. Starting with the number one draft pick overall, athletes names were announced live by the team that drafted them, and the event was live-streamed via Volleyball Source.
Lululemon is the official jersey and apparel sponsor for the Premier League.
ONE Volleyball Values
While ONE Volleyball will be game changers for professional volleyball in Canada, we also want to be role models that support the education of our Values to athletes in Canada.
We value Consciousness - taking control of our minds, and being in a state of absolute awareness in order to "perform on purpose";
We value Strength - conditioning our bodies to physically support our goals and aspirations;
We value Community - our responsibility to fostering the growth of positive role models, leaders and supportive teammates;
And we value Innovation - our dedication and willingness to modernize the sport of volleyball in Canada.
Our well-known philosophy #onelove is our way of encouraging an inclusive volleyball community.
Our Strategic Value Partners:
Mental Toughness Inc., was founded by former Canadian beach volleyball athlete Kara Zakrzewski. One of ONE Volleyball's founders, Jolande Amoraal, went through MTI's mental toughness training program, which has made a significant impact on her approach to every day life. MTI's training focus is hugely effective and applicable both on and off the court.
VolleyJump was founded by another former Canadian beach volleyball athlete Reid Hall, who's strength and conditioning program has reached and developed athletes all across the world. He now also works with Elite teams such as the Ontario Blue Jays through his own facility, the Athlete Matrix.
Aligning ourselves with like-minded partners helps to strengthen and support the integrity of our values, and our vision for professional volleyball in Canada.