Boston Pizza
Premier Volleyball League


Intro

The Toronto and Calgary Premier Leagues will attract thousands of sports enthusiasts from local and surrounding communities, and reach hundreds of thousands of interested people for two months of entertainment this summer. 

As the title sponsor, Boston Pizza can capitalize on the community atmosphere and phenomenal growth of these premier sporting events.

The Premier League was launched in 2017 in Toronto as the first step in establishing professional indoor volleyball in Canada. Our mission is to provide professional competition for elite volleyball athletes across Canada, while supporting the growth of post-secondary competition and opportunities.

Through this mission we are working with our National (NSO) and Provincial (PSO) sport bodies to create influence on a national scale.

League Format

Athletes are selected to teams through an annual Athlete Draft, our most exciting and anticipated event of the year.

Calgary + Toronto

Four men’s and four women’s volleyball teams compete twice against each other over the course of six league nights in June and July. Following regular season competition, teams face off in semi-final playoff matches, followed by the Premier Cup Finals and Canada Cup Finals.

Athletes do not pay to compete in the Premier League. All teams are owned by private owners. Each League has a pool of prize money awarded to athletes in a semi-final or finals win. Our goal is seed a prize purse large enough to award contracts to top players based on league stats and recruitment from overseas.

Our 2019 spectator goal for Toronto is 800-1,000 each night. Our max capacity in our Calgary location is 500 which was almost sold out each night in 2018.

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza with their Player of the Game pizza cards.


Take Boston Pizza’s community sport focus to the next level with our community based Pro-Am sporting events!


In this brief:

1. Boston Pizza Exposure

2. What can we do for you?

3. 2018 Actual & 2019 Expected Reach

4. Boston Pizza Activations

 

We can create impactful branding opportunities for thousands of fans


Boston Pizza Exposure


2019 Unique Exposure Opportunities with partners:

2019 Ontario Volleyball Championships (March)

  • 80,000 coaches, parents and youth from all over Ontario go through this event over 4 weekends

  • ONE will have a booth in the vendor hall, print materials around the facility plus court-side signage on the show court where we will also be hosting live-streamed Toronto Premier League showcase matches. We also run numerous promotions throughout all the events.

2019 Alberta Volleyball Championships (April)

  • 40,000 coaches, parents and youth from all over Alberta

  • ONE will have a booth in vendor hall

  • Calgary Premier League showcase match TBD

2019 National Volleyball Championships (May)

  • 50,000 coaches, parents and youth from all over Canada

  • Two locations, Toronto and Edmonton

  • ONE will have a booth in vendor halls & promotional League Showcase match in main hall

  • Showcase match TBD based on court availability

Create lead captures through us at these events by creating special offers for advanced ticket purchasers, and giveaways for contests. 

2019 Exposure Opportunities with Premier Leagues:

In-Store:
Official hang-out spot before and after games including Premier League food and drink specials
Host of Athlete Draft / launch parties

Event visibility:
Court-side signage - Boston Pizza expense
Co-branded media backwall for on-site promotions
Player grand entrance feather banners on court
Boston Pizza co-branded net
Boston Pizza branded ref stands
Boston Pizza court stickers
Logo on all team wear provided by our jersey partner
Speaking Opportunities: (Opening Night, Premier Draft Night & Premier Cup Finals)
Logo on tickets, passes and e-tickets
In-Game Promos and Post-game award winner presentation
Option to provide exclusive offers for spectators
Reserved VIP Seats for all Premier League matches
Boston Pizza staff / friends / family discount code for tickets

Online Visibility
Press release - League announcement
Logo on website sponsor board
Social media posts /mentions / backlinks
Logo on all highlight / league footage videos
Boston Pizza Draft night - live streamed

Advertising:
Email Backlink: Ad in league email marketing
Premium advertising spot on league website
Court-side signage
Souvenir Program - full page colour ads

Premier Cup Finals MVP’s pose with Lionel from Boston Pizza and Jen Cross from Volleyball Canada with their Player of the Game pizza cards


What can we do for you?

Create waves with one of the fastest growing and highly recognized elite Volleyball brands in Canada, and become the official hangout spot for volleyball. The Toronto Premier League partnered with a local Boston Pizza in 2018 and brought in $10,000 in revenue in just two short months.  

One of our strategic objectives for 2019 is to continue to increase the number of families and youth attending our events and engaging in our community. To ensure this exceptional growth, we have partnered with our provincial and national sport bodies to personally connect with their members in a meaningful way. 

Premier League 2018 MVP - Steve Hunt, currently on his 5th professional contract, in France.

ONE Volleyball Growth Model:

Year 1 - 2017
Inaugural season of the Premier League
Year 1 reach: 1,000,000 +

Year 2 - 2018
Increased media presence with local TV and newspaper
Increased prize purse of Toronto Premier League to $10,000
Expanded Premier League to one Calgary, Alberta
Year 2 reach: 1,500,000 +

Year 3 - 2019
Increase media presence with local and national TV and newspaper
Increase prize purse of Premier Leagues to $20,000 each
Create an east-west Canada play-off, televise locally in both provinces
Year 3 expected reach: 2,000,000 +

Year 4 - 2020
Expand Premier League to British Columbia
Continue exposure locally and nationally
Increase prize purse of Leagues to $30,000 each
Year 4 expected reach: 2,500,000 +

Year 5 - 2021
Expand Premier League to Manitoba
Continue exposure locally and nationally
Increase prize purse of Leagues to $40,000 each
Year 4 expected reach: 3,000,000 +


2018 ACTUAL League REACH

150,000 views on league website page in three months (+45K from 2017)
350,000 reached through social (facebook & insta)
30,000 live-stream views
Foot traffic in both provinces: total 4,000

EXTENDED REACH

We have an active presence with our sport body partners, with both a booth and on-site activities and promotions:

10,000 attendees at Volleyball Alberta Championships
80,000 attendees at Ontario Volleyball Championships
50,000 attendees at National Championships

2019 EXPECTED league REACH

200,000 views on league website page
1,000,000 + reached through social media
50,000 video views
Foot traffic in both provinces: total 7,000

EXTENDED REACH

10,000 attendees at Volleyball Alberta Championships
80,000 attendees at Ontario Volleyball Championships
50,000 attendees at National Championships


Boston Pizza Activations

Sample ID Card

Sample lanyard for ID Card

Sample Courtside signage

Sample IN / OUT cards for fans - see below for activations

Pizza making contest: in-game activations in Toronto

Pizza making contest: in-game activations in Toronto


Opening Night

  • Celebrity match includes local celebrities (Toronto example) such as:

    • Miss Universe Canada

    • TSN Announcer

    • CP24 news anchor

    • ATP Tennis Professionals

    • Raptor or Maple Leaf

  • 10 minute match that mixes our professional volleyball athletes with the celebrities to increase media attention

  • VIP hospitality services

  • Season's pass & BP gift to all celebrity guests includes media photo op

  • Official coin toss by Boston Pizza rep to kick-off events

League Nights

  • On-court promotions led by our interns and volunteer staff - give away product, special offers

  • Mid-game advertising announcements by host

  • Game MVP award - Boston Pizza gift card and photo op for media push

  • Boston Pizza IN/OUT cards for fans - can also have game night special offers on it for local restaurants

Konno Athlete Draft presented by Boston Pizza

  • Closed draft - which happens 2 nights prior - determines which athletes are selected to what teams

  • Athlete Draft - The media event that launches the League into action and announces which athletes are on what teams

  • All drafted athletes, coaches and team owners attend

  • Athlete and coach League accreditation is handed out - Boston Pizza branded passes and lanyards

  • Local media invited to attend

  • Event is live-streamed across Canada

  • Professional DJ

  • Location: Boston Pizza


Other activations we are doing:

Canada Cup Finals & Bounce Contest

  • The pinnacle of the summer's entertainment, the Premier Cup Finals has the highest attendance

  • Features the women's final followed by the Bounce Contest, followed by the men's final

  • Bounce contest - mid game entertainment - went viral (skip to 10:00 for winning bounce)

  • Various videos and angles total views exceed 1,000,000

  • Guest judges include members of the Men's Canadian National team

  • Purpose of the 'bounce' is to hit the ceiling...a difficult feat!

  • '10' cards for audience

Perfect Bracket Contest

  • $1,000 to the perfect win-loss record

  • Social Campaign

  • Winner must predict all winners of all matches on either the men's and/or women's sides

  • Two prizes of $1,000 possible in each location

  • Closest bracket gets a $100 Boston Pizza gift card

  • Winner(s) announced at Premier Cup Finals in each city

  • Min. cost $400, Max. cost $4,000


Canada Cup Finals

July 20 + 21st, 2019
Calgary vs. Toronto
@ Edmonton Volleyfest - FIVB World Beach Tour event and Volleyball Festival
Activations TBD as we plan the event - stay TUNED!